It is an exciting week in the promotional products industry. Today is the first day of “Promotional Products Work! Week.” I work all year long with my clients to teach and show them the importance of promotional products in their marketing campaigns. PPAI (Promotional Products Advertising International) has designated an entire week to bring promotional product professionals around the world together to celebrate the role promotional products play in all aspects of advertising and marketing. PPAI has created “Promotional Products Work! Week” with 5 core goals. They are to increase awareness, build business, promote loyalty, gain exposure and to show pride.
“The best marketing doesn’t feel like marketing.” Tom Fishburne
I have been in the promotional products industry for six years. I love that I can wake up every day knowing that I make a difference in the lives of my clients. My clients know that when they place an order with me, I will do everything in my power to provide a quality product expertly decorated promptly. I love seeing their faces when they see their products for the first time. I try to deliver all local orders personally as a part of my customer service experience so that I can personally thank them for their business.
I am often asked, “What is a promotional product?” and my general response is usually, “Promotional products are items imprinted with a company name or logo used in marketing.” I offer over a million difference products, but most popular examples include pens, shirts, hats, banners, drinkware, candy and gum.
“Don’t be afraid to get creative and experiment with your marketing.” Mark Volpe
I often get asked, “Who buys promotional products?” I want to respond “everyone!” According to the findings of a study by Louisiana State University and Genrich Business Studies, the top 10 purchasers of promotional products are as follows:
- Education: Schools, Seminars
- Financial: Banks, Savings & Loan Companies, Credit Unions, Stock Brokers
- Health Care: Hospitals, Nursing Homes, Clinics
- Not-For-Profit Organizations
- Construction: Building trades, Building Supplies
- Government: Public Offices, Agencies, Political Candidates
- Trade, Professional Associations and Civic Clubs
- Real Estate: Agents, Title Companies, Appraisers
- Automotive: Manufacturers, Dealers, Parts Suppliers
- Professional: Doctors, Lawyers, CPAs, Architects, etc.
Many of my clients didn’t make the top 10 list, but they are still an important part of the promotional product industry.
When I was at a networking event recently, one of the business women said, “Cindy Gardner sells fun.” I love that description. My products are useful, practical and yes, fun. Everyone loves to be given a gift, whether it’s a pen, a notepad, a logoed shirt or coffee cup. It’s even better when the promotional item solves a problem such as a fan on a warm summer day, an umbrella to shield you from the rain, or a divot repair tool to fix a golf green.
Call me today and set up a time to discuss how promotional products can enhance your marketing strategies.
Have a great week!
I own a promotional products business where I offer over 1 million different products to meet your promotional needs. I also have a complete wedding line including “save the dates,” invitations, napkins, imprinted stemware, and attendants gifts. I’d love to schedule an appointment with you to see how I can help you with your promotional needs!