Have you ever been in a business meeting and listened to someone introduce themselves and had no idea what they did for a living? Can you imagine being alone in an elevator with the owner of the very company that you’ve been wanting to market? Would you know what to say? This week I want to talk to you about the importance of delivering a clear, concise elevator speech.
I did not start out in business. The first time we went around the room at a networking event and I gave my 60-second introduction, I was at a loss for words. I mumbled out a few lines of facts and figures about my company and sat down. After the meeting, 2 business owners walked over to me and asked me again what I did for a living. My elevator speech had left them completely clueless. At that point, I knew that I needed to work on my introduction.
“Never go to a career fair without practicing your elevator pitch beforehand. A great elevator pitch is concise, clear, relevant and impressive.” #jobsearch tip of the day by www.prepary.com
I googled and read several articles looking for ways to create and perfect my elevator pitch. When you really think about it, knowing how to articulate who you are and what you do in 60 seconds can be priceless. It is important to make the most of it.
What should you include in your 60-second introduction?
Peak Their Interest
You cannot tell everything about yourself and your company in 60 seconds and speak in a normal manner. Introduce yourself, your company and explain what sets you apart from the rest. Be excited about what you do.
Solve a Problem
Let’s face it, people want to know what you can do for them. Make them care about you. Offer a solution to a problem they didn’t even realize existed. Share an experience where you did solve a client’s problem.
Leave Them Wanting MORE
Peak their interest and leave them wanting more information. Give them a reason to want to schedule a time to have coffee with you to learn more about you, your company and ways you can work together.
“If you can’t explain it simply, you don’t understand it well enough.” Albert Einstein
I feel that my elevator pitch is always evolving. I still get nervous when standing up at a meeting and spending 60 seconds talking about myself. I love what I do and believe in my products and services. Working on perfecting my pitch has given me taught me ways to share that passion with the rest of the room in 60 seconds or less.
Have a blessed week!
I own a promotional products business where I offer over 1 million different products to meet your promotional needs. I also have a complete wedding line including “save the dates,” invitations, napkins, imprinted stemware, and attendants gifts. I’d love to schedule an appointment with you to see how I can help you with your promotional needs!