Planning a Tradeshow? Tips for Finding a Great Giveaway


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It’s the third week in January and I have already committed to several trade shows for 2018. In addition to how I plan to set up my booth and what type of information I want to give out about my company, I have been thinking about what type of promotional giveaways to have for the attendees.  Because I have a promotional products company, the decision should be easier, but with over a million products at my fingertips, the choice is overwhelming. How many times have you worried more about what you are giving away then how many potential clients you will meet at a tradeshow? Knowing what is trending and where to get popular, cost-effective, quality products is the key to making sure your tradeshow is successful.

“The richest people in the world look for and build networks, everyone else looks for work.” Robert Kiyosaki

This week I am going to discuss the top tradeshow promotional products for 2018.  One of the goals of a promotional product is to help the attendee remember your company when the tradeshow has ended and they have a bag full of giveaways. Perhaps this information will help you make an informed decision when purchasing tradeshow giveaways.

Smartphone Wallet –

Over the past few years, these have become extremely popular. They hold cash, a driver’s license, a credit card and business cards on the back of a smartphone. They are cost effective and have a large imprint area for your logo. They come in several styles and colors and your logo will be visible everywhere the phone is carried.

Tote Bags

Not only will your booth be popular during the tradeshow because everyone loves a tote bag, but it will be used over and over again during the life of your bag. Tote bags are a tradeshow staple and help your attendees gather information throughout the trade show. With states eliminating the use of the plastic bags in stores, your tote bag will be used and seen on a regular basis. They come in a variety of sizes, colors, fabrics and offer a huge imprint area for your company logo and information.

USB Chargers

Chargers can be a lifesaver during a tradeshow. Despite being out of the office, attendees are always connected and frustrated when their battery dies. Whether you give away chargers or set up a charging port in your booth, attendees will spend time learning about your company as their phone regains a charge.  In addition, giving away a phone charger guarantees a product that will not be tossed as the contents of the bag are reviewed. They can be used over and over again giving your logo added attention.


I don’t care who you are, finding a quality pen is a thrill. I offer pens from 15 cents to $10, but many quality pens fall under $1. The average promotional pen has 7 owners. Can you imagine investing such a small amount of money to get your logo in the hands of so many potential clients?  A few years ago, my husband and I were eating at an Olive Garden in Tennessee (we live in Indianapolis) and when the server brought our check, MY company pen was inside the folder.  How many owners did that pen have and how many times was my logo and information seen during the life of that pen?

Candy and Mints, Food and Drinks

After spending so many hours talking with business owners, a mint, piece of candy and a drink are always a welcomed giveaway. I have companies who order 8 oz bottles of water by the pallet.  The label has a large imprint area, usually full color, and makes a lasting impression. A quality piece of chocolate, a cookie or a package of gum may be the perfect giveaway after a long day. Tins of mints are inexpensive and are carried for weeks until the contents are consumed. Think food. Tradeshow attendees love food.

Don’t wait until the last minute to order your giveaways. It is important to order them early enough that you don’t spend time worrying about IF they will arrive prior to your show without paying a rush fee. Plan ahead and let your promotional giveaways make your tradeshow experience a positive experience. If you would like to discuss promotional giveaways, I can be reached at the information listed below.

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.” Jim Rohn


Have a great week!





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